Struggling to move forward despite being highly self-aware?

Have you ever felt torn between pursuing your dreams and succumbing to subconscious doubts?

Using identity transformation and applied neuroscience is like rewiring your brain to break free from old patterns that keep you stuck. Our brains develop subconscious survival strategies that are unique to us, specific patterns designed to keep us safe. However, at times, these very patterns can also trap us in limiting cycles, making it challenging to change and achieve different results.

Identity transformation goes beyond merely changing your actions; it involves altering how you perceive yourself, especially concerning money. By transforming your identity, you effectively upgrade the mental software of your brain, freeing yourself from the constraints of those old patterns that have held you back.

Why is this important? It's not solely about fulfilling all of your wildest dreams, although that's certainly a worthy goal. It's about breaking free from the unresolved cycles that impede your progress, reclaiming your agency, expanding your capacity for joy, and experiencing increased internal freedom as you begin to realize what you’re inherently capable of, even when things don’t go as planned.

I’ve created a transformational process called, NeuroGenesis. This process enables us to break free from old patterns, fostering adaptability and growth. However, aligning our actions with our desires can be challenging due to the interplay between identity and environment, and the brain’s need for safety.

Neurogenesis is a unique approach to personal transformation that harnesses the brain's innate capacity to adapt and rewire itself. Unlike traditional methods that often focus on mindset or habit changes alone, Neurogenesis delves into the underlying neural patterns and identity that shape our responses and decisions. By understanding and leveraging how you’re wired, you can break free from entrenched patterns, reclaim agency over your life, and navigate change with resilience and clarity.

NeuroGenesis offers a resolution to the inherent dissonance within ourselves when we have a dream that conflicts with a subconscious fear. 


I’m Chris Wilborn

With over 15 years of experience as a women+ entrepreneur and coach in the transformation field, I've learned that one of the most significant obstacles to personal growth and reinventing ourselves is working against our own identity. This often leads to frustration and unfulfilled goals.

To achieve meaningful change, it's crucial to understand our inner operating system – a complex aspect of our subconscious identity and the environments that guide our behavior. Unfortunately, we were never provided with an instruction manual to navigate this inner world or modify its settings when we were dissatisfied with the results.

True transformation involves harmonizing with your inner operating system. True agency and empowerment hinge on your willingness to adapt, embrace discomfort, and intentionally shift who you are in the face of challenges…because attempting to solve the same problems with the same identity will keep you stuck. Unless something dramatically shifts and forces you to adapt, you will stay exactly where you are right now.

For those eager to break free from the cycle of unfulfilled aspirations, my NeuroGenesis method offers a different path. It reveals the mysteries of your inner operating system, leading to profound transformation that helps you overcome inertia toward the future you always wanted for yourself.

The NeuroGenesis Model

  • Phase 1: Learn

    Identifying Sticking Points: Recognize the parts of ourselves and our environments that are holding us back, triggering old patterns, and keeping us stuck in identities that no longer serve our growth. Understand how past experiences and survival strategies have shaped our identity, influencing how we perceive ourselves and interact with our surroundings.

    Awareness of Survival Strategies: Understand how we've learned to survive past challenges, often developing subconscious responses and habits that shape our identity in ways that may not align with our true selves. Delve into the subconscious patterns that have become ingrained as survival mechanisms, affecting how we navigate the world.

    Radical Responsibility: Cultivate honesty and awareness about our identity and how we engage with our environments, acknowledging the ways they influence our behaviors, responses, and perceptions of self. Develop a deep understanding of how our identity interacts with our surroundings, shaping our responses and choices.

  • Phase 2: Unlearn

    Shedding Old Identity Patterns: Let go of outdated survival mechanisms and conditioned responses that reinforce identities based on past experiences or perceived threats. Challenge and dismantle the old patterns that no longer serve our growth, creating space for new ways of being.

    Release Associations: Unlearn associations and habits tied to past identities that may no longer be relevant or authentic to who we are becoming. Break free from associations that keep us tethered to old identities, allowing for a more fluid and adaptive sense of self.

    Breaking Autopilot: Disrupt automatic patterns and habits by consciously challenging and reshaping our identity-related responses to triggers and stressors. Break the autopilot mode that keeps us stuck in repetitive behaviors, paving the way for intentional and mindful interactions with our environment.

  • Phase 3: Relearn

    Adapting to the Present: Develop a new, adaptive sense of self that is attuned to our current circumstances, aspirations, and values, allowing for authentic expression and growth. Embrace the process of identity adaptation, recognizing that our identity is not fixed but can evolve in response to changing environments and experiences.

    Building Resilience: Relearn resilience and flexibility in our identity, recognizing that it is not fixed but can evolve and adapt in response to changing environments and life experiences. Strengthen our capacity to navigate challenges and uncertainties while staying true to our core values and aspirations.

    Embracing Discomfort for Growth: Form a new relationship with discomfort as a catalyst for identity transformation, embracing the discomfort of growth and change as essential steps towards becoming our true selves. Embrace discomfort as a signal of growth and transformation, allowing it to guide us toward greater authenticity and alignment with our aspirations.